Wine Label Design: What Does It Say About Your Wine?

Wine label design is not a simple task. Every wine manufacturer knows how important it is to come up with the perfect wine label before they put their product on the market. Every detail that you put on the wine label says a lot about your wine. Wine labels can convince wine buyers to choose your wine over a competitor’s, so give your wine label enough attention to detail that it doesn’t leave your wine sitting on the store shelf untouched.

What does your wine label design have to do with the success of your wine? According to some people, the label can even make your wine taste better. This can be because a beautiful label causes people to expect a delicious wine, or it can be due to the flavours or pairings listed on the label. What, then, should be the process of making your wine label?

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Nutrition Facts Are Changing!

Canada is proposing some major improvements to the Nutrition Facts Table and List of Ingredients on Food Labels. Change is good and what’s even better is that those in charge want to hear your opinions on their proposals and are inviting you to easily do so.

Canada outlined a schedule in which consumers, parents, etc. would be able to share their ideas on how to improve the nutrition facts table and list of ingredients. This process began back in October 2013 and it’s now finally time for the Canada Gazette Part 1, in which the publication and consultation process begins. But what is that process exactly? Well, Canadians and stakeholders are invited to submit comments and feedback to Health Canada by August 27, 2015. But how can you comment if you don’t yet know their proposals? Read on to find out exactly what the proposals entail.

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Things to Consider When Choosing a Label Material

One of the most important aspects when creating custom labels is to pick the right material. This is important for two reasons.

You want the label to stick to the product package
It should be able to deliver the intended look and feel, and communicate the planned message
So, how do you pick the right label material? Here are 5 questions you can ask.

What is it being applied on?
The material of the product package plays a very big role in deciding the right label material. Label materials and adhesives react differently with different product materials and their surfaces. Cardboard or uncoated paper packaging is the easiest; any paper label with a permanent adhesive will work fine. Coated paper, on the other hand, has a waxy or slick surface. Plastic or squeezable tubes need additional considerations; polyolefin labels are best suited for such containers.

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Part I: What Information Must Your Food Label Contain?

Selling packed food products around the country? Well, one of the important criteria is to ensure that the packed food products include the label. The Food and Drugs Act (FDA) requires that packed food products are labelled so that customers know what they are consuming. It is also a critical method for distributors to comprehend what they are selling. Failure to do so can get your business into trouble with the Canadian Food Inspection Agency.

According to the FDA and Canadian Food Inspection Agency, there are certain elements that your food label should include.

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Why Fat Isn’t So Bad After All

A growing trend in health aware marketing informs us that consumers are more particular about their health than before. Advertising from Governments, Foundations, Media, Food Manufacturers and Retailers focuses on people paying special attention to Nutritional Labels.  Depending on the message, all of these groups are encouraging a choice away from past purchasing habits to a new direction.

The biggest shift occurring in marketing is related to Fats.

Benefits of Fats
Dietary fats can be found in both the consumption of plant and animal foods. Fats are necessary for the human body as it is a major source of energy. This helps in the absorption of essential vitamins such as Vitamin A, Vitamin D, Vitamin E and Vitamin K. Fats are also an important source of calories and nutrients. Consuming adequate fats is vital for proper growth and development.  Plus fat increases the flavour of food, and makes people feel full.

Fats do have health benefits but at the same time, the consumption of fat should be limited depending on the type of fats.

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Serving Size Changes and How They Affect You

Are your food labels in accordance with the new FDA serving size change guidelines? One of the recent changes is that the serving size requirement is to be included in the new Nutrition Facts label. According to the FDA, these changes are mainly going to affect the ice cream and soft drinks manufacturers.

Why the Serving Size Changes?
The FDA wants to bring the serving sizes closer to the quantity that people would actually consume in a serving. Consumers will have a better idea of what calories and nutrients a serving size contains because the size will be more in-line with what they would consume in a single serving. Previously, the serving sizes that were listed on the Nutrition Facts label were not the actual recommended serving sizes.

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Why You Should Know How Much Sugar is in Your Food

The FDA recently announced the new Nutrition Facts Label for food packages in May 2016 and there were some changes with respect to how much sugar content is in the food. So as a packaged food manufacturer, it is important to communicate the amount of sugar in a clear manner on the nutritional label.

Updated Information on ‘How Much Sugar’

When sugar has been added to the product, the nutritional label must have”added sugars” in terms of grams as well as percent Daily Value.If the consumer has more than 10 percent of the daily calories from added sugar, it becomes difficult to meet their nutrient needs while staying within the calorie limits. The label must have ‘includes X grams added sugar’ under the title ‘Total Sugar’ so that consumers are aware of the quantity of sugar present in the packaged food.

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Update your Nutrition Facts Table Sooner, Not Later

On the 20th of May 2016, the Food and Drug Administration (FDA) stated changes for the Nutrition Facts label for packaged food products.

Let’ stake a look at some of the changes that need to be on the Nutrition Facts Table.

Update on the Nutrition Facts Table Information

The following is some of the information that needs to be updated on the Table.

  • The ‘Added Sugars’ should be included on the food label in terms of both grams and percent Daily Value.
  • It is important to mention ‘Total Fat’, ‘Saturated Fat’ and ‘Trans Fat’.  The ‘Calories from Fat’ can be removed from the label. The type of fat is more important than the volume off at.
  • The nutrients list should mention Vitamin D and potassium along with calcium and iron. Vitamins A and C can be included at the manufacturer’s discretion.
  • The daily values for sodium, Vitamin D, and dietary fiber needs to be updated. This update is based on the latest scientific evidence from the Institute of Medicine and the 2015 Dietary Guidelines Advisory Committee Report.

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Designing a Juice Label

When designing a juice bottle label, you should make several important considerations. First and foremost, you must craft the juice label design depending on who your target audience is. If you have multiple types of juice or beverage, then you should customize each label depending on the consumer and their expectations. A few important factors that need to be considered for a juice bottle label design are explained below.

The juice label design will vary depending on your product. If your beverage is a natural drink, then you may consider designing a label with an ‘eco-friendly’ theme. If you have multiple flavours, then each juice should have a different label. An image of the fruit from which the juice is made could enhance immediate recognition of the product. This also helps consumers easily identify the flavour of their choice. If your juice has some health benefits then mention it on the label too. Your label design should reflect the qualities of your juices, so be sure to hire a professional if your budget allows it.

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Using Promotional Labels on your Products

Want to promote your brand in a cost-effective way? Start by distributing promotional labels with your product’s branding. Attractive promotional stickers and decals can create brand recognition and persuade a customer to buy your products. Here are few reasons why this marketing tool is good for your business.

Promotes Your Brand

Marketing giveaways like decals are a great way to increase your brand awareness. When promotional labels are stuck on vehicles, laptops or other items, people can consciously or subconsciously become aware of the colours, images, and text on the label over time. So eventually, when a customer sees your product on the shelf, your brand is automatically recognized and familiar to them. This is a great way to increase sales, especially for impulse purchases.

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