Customized Labels: How Do They Add Value To Your Marketing?

Product labels can easily become an underused tool when it comes to product promotion. Although it’s the first thing they see when consumers look at store shelves, some marketing teams can easily overlook a label’s potential as a tool to introduce marketing campaigns to the customer.

Did you know that some of the most successful marketing campaigns incorporate label changes in their campaign? Here are some ways customized labels can become a useful tool to help your product marketing:

• Run a holiday campaign

Changing up a product label’s shape, colours or material can add a touch of a new theme to your existing branding. Add a note with a hashtag or a QR code linking to your website and you can create an interactive label that celebrates a certain special time of year.

To Read more about Custom Label Marketing, click here.

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Jet Label is Excited to Share Acquisition with Clients & Community

The acquisition of Challenge Label – Kelowna has Jet Label co-owner Darrell Friesen very excited.

“We now have the capacity and equipment to make the best label in Canada and for our customers that means they will receive the product they are very happy with. The printing is perfect every time. The quality is unmatched and the image is incredibly vibrant,” said Friesen.

Earlier this year, Friesen and co-owner Rod Froment made the decision to purchase additional digital press equipment. They have now invested over $5 million in the past 4 years to buy the state-of-the-art machinery which will enable them to continue to grow their label manufacturing company.

To read more about Jet Label, click here.

How Do You Label Ice-Cream?

A consumer has many choices when it comes to choosing an ice cream. Flavour, brand and colour are just some of elements that come into play and since it is often an impulse purchase, a label can make or break the opportunity to sell your company’s product.

A well-designed ice cream label is necessary to communicate the details of the ice-cream, make the container look attractive and convince the customers to purchase. We’ve written a list of some of the things that we, at Jet Label, consider for your container label to ensure that it is the best it can be.

To know more about Ice-Cream Label Design, Click here.

Who Needs Waterproof Labels?

Who wouldn’t want their labels to last no matter what conditions it endures? Almost every entrepreneur that aims to succeed is looking into the use of waterproof labels for their products. This is to ensure that their product labels withstand all types of conditions, dry or wet. However, the materials required to waterproof your labels can increase your costs, so if you’re on a budget or if you’re a start-up you may consider forgoing the waterproof labels for your first few label orders.

No matter your desire to cut costs, there are still a few products that absolutely need waterproof labels because of the conditions they will be exposed to. In order to know if you will need waterproof labels, you need to think about the entire lifespan of your product. Where will the product be stored before it’s sold? How will it be transported? And lastly, what environments will it be exposed to after it’s sold? Let’s take a closer look at some of the products that almost ALWAYS need waterproof labels.

To know more about Waterproof Labels, click here.

Common Challenges Pharmaceutical Labels Face

The pharmaceutical industry has one of the toughest challenges when it comes to labelling. The information needs to be highly accurate for medical professionals and consumers to understand the drug. If the pharmaceutical labelling is not done right, it leads to medication errors, which leads to higher medical costs, or worse the cost of a life. The attributes 33% of medication errors to labelling and packaging issues.

So what are the common problems and challenges faced when it comes to labelling?

Need more information about Pharmaceutical Labels, visit here.

Choose The Colour That Increases Your Sales

Colours play a special role in our lives. The way we distinguish or interpret things is often based on colour. Did you know that colours can also influence the purchasing decisions of customers? If your product packaging or labels have the right colour scheme, the consumer may choose to purchase your product instead of another, or they may notice your product first on the shelf. The psychology of colour in marketing plays an important role in increasing your sales. Here’s how you can choose which colours will benefit your marketing strategy.

Interested in talking to colour professionals about getting the right colours on your product’s custom label? Click here.

Common Challenges Pharmaceutical Labels Face

The pharmaceutical industry has one of the toughest challenges when it comes to labelling. The information needs to be highly accurate for medical professionals and consumers to understand the drug. If the pharmaceutical labelling is not done right, it leads to medication errors, which leads to higher medical costs, or worse the cost of a life. The attributes 33% of medication errors to labelling and packaging issues.

So what are the common problems and challenges faced when it comes to labelling?

To read more about Pharmaceutical Labels, click here.

Jet Label and Packaging Acquires the Assets of Challenge Label

In 2011 Jet Label made inquiries about purchasing Challenge Label. At the time, a deal could not be agreed upon, and this became the turning point in the decision to buy the first HP6600 in Canada back in 2012 and then adding a second one in 2013. Now four years later we are happy to announce that the assets of Challenge Label of Kelowna, BC belong to Jet Label.

The asset purchase caps a very busy growth year, earlier in 2015 the company expanded into an additional 18,000-sqft space. In the fall, Darrell Friesen and Rod Froment, (Co-Owners) made the decision to purchase additional digital press equipment, and upgrade the building to facilitate acquisitions.

To read more about Jet Label, click here.

Wine Label Design: What Does It Say About Your Wine?

Wine label design is not a simple task. Every wine manufacturer knows how important it is to come up with the perfect wine label before they put their product on the market. Every detail that you put on the wine label says a lot about your wine. Wine labels can convince wine buyers to choose your wine over a competitor’s, so give your wine label enough attention to detail that it doesn’t leave your wine sitting on the store shelf untouched.

What does your wine label design have to do with the success of your wine? According to some people, the label can even make your wine taste better. This can be because a beautiful label causes people to expect a delicious wine, or it can be due to the flavours or pairings listed on the label. What, then, should be the process of making your wine label?

To get more information about Wine Label Design, Click here.

Nutrition Facts Are Changing!

Canada is proposing some major improvements to the Nutrition Facts Table and List of Ingredients on Food Labels. Change is good and what’s even better is that those in charge want to hear your opinions on their proposals and are inviting you to easily do so.

Canada outlined a schedule in which consumers, parents, etc. would be able to share their ideas on how to improve the nutrition facts table and list of ingredients. This process began back in October 2013 and it’s now finally time for the Canada Gazette Part 1, in which the publication and consultation process begins. But what is that process exactly? Well, Canadians and stakeholders are invited to submit comments and feedback to Health Canada by August 27, 2015. But how can you comment if you don’t yet know their proposals? Read on to find out exactly what the proposals entail.

To know more about Nutrition Facts Information, click here.