Who Needs Waterproof Labels?

Who wouldn’t want their labels to last no matter what conditions it endures? Almost every entrepreneur that aims to succeed is looking into the use of waterproof labels for their products. This is to ensure that their product labels withstand all types of conditions, dry or wet. However, the materials required to waterproof your labels can increase your costs, so if you’re on a budget or if you’re a start-up you may consider forgoing the waterproof labels for your first few label orders.

No matter your desire to cut costs, there are still a few products that absolutely need waterproof labels because of the conditions they will be exposed to. In order to know if you will need waterproof labels, you need to think about the entire lifespan of your product. Where will the product be stored before it’s sold? How will it be transported? And lastly, what environments will it be exposed to after it’s sold? Let’s take a closer look at some of the products that almost ALWAYS need waterproof labels.

To know more about Waterproof Labels, click here.

Common Challenges Pharmaceutical Labels Face

The pharmaceutical industry has one of the toughest challenges when it comes to labelling. The information needs to be highly accurate for medical professionals and consumers to understand the drug. If the pharmaceutical labelling is not done right, it leads to medication errors, which leads to higher medical costs, or worse the cost of a life. The attributes 33% of medication errors to labelling and packaging issues.

So what are the common problems and challenges faced when it comes to labelling?

Need more information about Pharmaceutical Labels, visit here.

Choose The Colour That Increases Your Sales

Colours play a special role in our lives. The way we distinguish or interpret things is often based on colour. Did you know that colours can also influence the purchasing decisions of customers? If your product packaging or labels have the right colour scheme, the consumer may choose to purchase your product instead of another, or they may notice your product first on the shelf. The psychology of colour in marketing plays an important role in increasing your sales. Here’s how you can choose which colours will benefit your marketing strategy.

Interested in talking to colour professionals about getting the right colours on your product’s custom label? Click here.

Common Challenges Pharmaceutical Labels Face

The pharmaceutical industry has one of the toughest challenges when it comes to labelling. The information needs to be highly accurate for medical professionals and consumers to understand the drug. If the pharmaceutical labelling is not done right, it leads to medication errors, which leads to higher medical costs, or worse the cost of a life. The attributes 33% of medication errors to labelling and packaging issues.

So what are the common problems and challenges faced when it comes to labelling?

To read more about Pharmaceutical Labels, click here.

Jet Label and Packaging Acquires the Assets of Challenge Label

In 2011 Jet Label made inquiries about purchasing Challenge Label. At the time, a deal could not be agreed upon, and this became the turning point in the decision to buy the first HP6600 in Canada back in 2012 and then adding a second one in 2013. Now four years later we are happy to announce that the assets of Challenge Label of Kelowna, BC belong to Jet Label.

The asset purchase caps a very busy growth year, earlier in 2015 the company expanded into an additional 18,000-sqft space. In the fall, Darrell Friesen and Rod Froment, (Co-Owners) made the decision to purchase additional digital press equipment, and upgrade the building to facilitate acquisitions.

To read more about Jet Label, click here.

Wine Label Design: What Does It Say About Your Wine?

Wine label design is not a simple task. Every wine manufacturer knows how important it is to come up with the perfect wine label before they put their product on the market. Every detail that you put on the wine label says a lot about your wine. Wine labels can convince wine buyers to choose your wine over a competitor’s, so give your wine label enough attention to detail that it doesn’t leave your wine sitting on the store shelf untouched.

What does your wine label design have to do with the success of your wine? According to some people, the label can even make your wine taste better. This can be because a beautiful label causes people to expect a delicious wine, or it can be due to the flavours or pairings listed on the label. What, then, should be the process of making your wine label?

To get more information about Wine Label Design, Click here.

Nutrition Facts Are Changing!

Canada is proposing some major improvements to the Nutrition Facts Table and List of Ingredients on Food Labels. Change is good and what’s even better is that those in charge want to hear your opinions on their proposals and are inviting you to easily do so.

Canada outlined a schedule in which consumers, parents, etc. would be able to share their ideas on how to improve the nutrition facts table and list of ingredients. This process began back in October 2013 and it’s now finally time for the Canada Gazette Part 1, in which the publication and consultation process begins. But what is that process exactly? Well, Canadians and stakeholders are invited to submit comments and feedback to Health Canada by August 27, 2015. But how can you comment if you don’t yet know their proposals? Read on to find out exactly what the proposals entail.

To know more about Nutrition Facts Information, click here.

Things to Consider When Choosing a Label Material

One of the most important aspects when creating custom labels is to pick the right material. This is important for two reasons.

You want the label to stick to the product package
It should be able to deliver the intended look and feel, and communicate the planned message
So, how do you pick the right label material? Here are 5 questions you can ask.

What is it being applied on?
The material of the product package plays a very big role in deciding the right label material. Label materials and adhesives react differently with different product materials and their surfaces. Cardboard or uncoated paper packaging is the easiest; any paper label with a permanent adhesive will work fine. Coated paper, on the other hand, has a waxy or slick surface. Plastic or squeezable tubes need additional considerations; polyolefin labels are best suited for such containers.

To know more about Label Material, click here.

Part I: What Information Must Your Food Label Contain?

Selling packed food products around the country? Well, one of the important criteria is to ensure that the packed food products include the label. The Food and Drugs Act (FDA) requires that packed food products are labelled so that customers know what they are consuming. It is also a critical method for distributors to comprehend what they are selling. Failure to do so can get your business into trouble with the Canadian Food Inspection Agency.

According to the FDA and Canadian Food Inspection Agency, there are certain elements that your food label should include.

To know more about Food Label, Click here.

Why Fat Isn’t So Bad After All

A growing trend in health aware marketing informs us that consumers are more particular about their health than before. Advertising from Governments, Foundations, Media, Food Manufacturers and Retailers focuses on people paying special attention to Nutritional Labels.  Depending on the message, all of these groups are encouraging a choice away from past purchasing habits to a new direction.

The biggest shift occurring in marketing is related to Fats.

Benefits of Fats
Dietary fats can be found in both the consumption of plant and animal foods. Fats are necessary for the human body as it is a major source of energy. This helps in the absorption of essential vitamins such as Vitamin A, Vitamin D, Vitamin E and Vitamin K. Fats are also an important source of calories and nutrients. Consuming adequate fats is vital for proper growth and development.  Plus fat increases the flavour of food, and makes people feel full.

Fats do have health benefits but at the same time, the consumption of fat should be limited depending on the type of fats.

To Read more about Nutritional Labels, click here.