Reuse or Recycle: Designing For Sustainable Packaging

Is your product packaged so it can be recycled? If it is, then you might think that there is nothing more that you can do to improve it. However, times have changed, and the demand for sustainable packaging has become much more active and is now crossing the line over to encompass frugality as well. Many consumers have seen that it’s not enough to simply recycle packaging, as emissions are created on the way to the recycling plant and during the process of recycling the material. Luckily, there’s a way to avoid creating these unnecessary emissions AND save the consumer some money, and it’s been fueled by popular idea-sharing websites like Pinterest.

The newest trend to accommodate this consumer desire is to create packaging that is reusable in some way. Although the modern person appreciates that the product packaging can be recycled, they may prefer a package design which can be reused or refilled at home.

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Beer Label Design: What’s The Latest Trend?

Whether it is the start of summer or the first signs of winter, the lineups in the liquor stores seem to keep growing longer each year. With the growth of the craft beer industry, the average beer label’s design has been evolving, and lately it’s become a showcase of talents with the many creative designs on display. Each year, beer companies put a lot of effort into coming up with a new label design that’s not only attractive and informative for the consumer but is also something that reflects the branding that they want for their company.

The growth of the artisanal, more often referred to as craft beer industry has become unstoppable in recent years. In fact, there are so many varieties of them available in Canadian liquor stores that they’ve seemed to shift the trend of beer label design for large-scale beer operations too. Each bottle design is thoughtfully drawn and unique to the brand. The dominant trend right now seems to be designs that become more and more complex. This begs the question: with everyone trying to stand out and look unique with bright colours and custom artwork, how can anyone truly stick out on the shelves anymore?

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FAQ: Implementing RFID Tags for Inventory Tracking

The use of RFID tags and labels for increasing visibility in the supply chain and ensuring real-time tracking of merchandise is growing exponentially. From E-commerce giants such as Amazon applying RFID systems to increase their delivery speed to Disney World’s creation of MagicBands to enhance their customer experience and interactivity, RFID solutions are finding utility across every vertical of the industry.

However, many business owners are still indecisive regarding the switch from standard tracking systems to RFID technology due to its relative anonymity. If you are uncertain whether RFID is right for your business, here are a few questions about RFID applications that can help you make the right choice.

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How To Design Product Labels

When talking about label design, the hot question in any designer’s mind is always “Will it stick out on the shelves?”. If you imagine a place on a crowded supermarket shelf in your product’s future, it is important that you have a product label that customers will notice and remember. When the branding sticks in their minds, the products will always be sold. But how do you make a product label design REALLY shine, especially when paired up against its competitors?

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Why Isn’t Your Tape Sticking

When you need to transport your products to other places, it is essential that you have a proper packing. This ensures that the goods are not damaged in transit. If the packing is faulty then you at the risk of suffering losses. One of the problems you face while packing the materials is that your tape may not stick. Why won’t your tape stick?

Unclean Surface
Ensure that the surface is clean from dust or any oily substance. The surface needs to be washed properly. You could try using rubbing alcohol to clean the surface and then let it dry before you stick the tape – that usually helps. Also, check that your hands are clean when you apply the tape. The dirt on your hands can affect the adhesive.

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Augmented Reality Label: Link it Up!

From regular lifeless labels to products that seem to come to life in your hands, the world of augmented reality has found a new home in product labels.

Since consumers have already found their way through the convenience of online and mobile shopping, it’s a no-brainer that marketers can begin to bring these concepts into their printed product labels. The use of augmented reality can take the elements of online shopping and instant gratification that consumers prize and bring it into a printed label.

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Jet Label, Western Canada’s Largest Manufacturer, to Double in Size Following Acquisition of United Label Company in Vancouver

Jet Label & Packaging Ltd., Western Canada’s largest producer of labels and printed tape for a broad range of industries, has acquired United Label Company of Coquitlam, BC, a suburb of Vancouver. The additional space and production capacity will allow Jet Label to double in size over the next two years, during which time additional infrastructure investments will be made to the newly-acquired facility.

United Label’s facility currently operates four conventional flexographic presses ranging in width from 7–10” and 3-8 station color capabilities, as part of a fully capable manufacturing facility with a wide variety of slitters, rewinders, finishing systems, and inspection systems. Over the next 18 months, Jet Label will be adding to this lineup with new machinery and, as needed, additional personnel. Jet Label’s Edmonton facility, which operates 24/7 across three shifts, utilizes two state-of-the-art HP Indigo Digital presses along with 12 traditional flexographic presses ranging in width from 6–20” and 3-10 color station capabilities.

To read more about Jet Label & Packaging Ltd. click here.