Oil Free, All-Natural, and Long-Lasting – these are just three of the many claims most makeup labels display. Chances are you have read some of these phrases on your favorite brands, and maybe you have even chosen a brand because of these claims. For many, these are the key terms that they look for when picking a new make-up brand. But what exactly do they mean?
Unfortunately, many of these terms don’t guarantee much since they aren’t regulated. As the buyer, in the end, it’s your responsibility to read ingredients and research the brand beyond the one-liners on the label. Let’s go into a little more detail behind some common claims.
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