Product labels can easily become an underused tool when it comes to product promotion. Although it’s the first thing they see when consumers look at store shelves, some marketing teams can easily overlook a label’s potential as a tool to introduce marketing campaigns to the customer.

Did you know that some of the most successful marketing campaigns incorporate label changes in their campaign? Here are some ways customized labels can become a useful tool to help your product marketing:

• Run a holiday campaign

Changing up a product label’s shape, colours or material can add a touch of a new theme to your existing branding. Add a note with a hashtag or a QR code linking to your website and you can create an interactive label that celebrates a certain special time of year.

To Read more about Custom Label Marketing, click here.


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