Colours play a special role in our lives. The way we distinguish or interpret things is often based on colour. Did you know that colours can also influence the purchasing decisions of customers? If your product packaging or labels have the right colour scheme, the consumer may choose to purchase your product instead of another, or they may notice your product first on the shelf. The psychology of colour in marketing plays an important role in increasing your sales. Here’s how you can choose which colours will benefit your marketing strategy.

Interested in talking to colour professionals about getting the right colours on your product’s custom label? Click here.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s