Colours play a special role in our lives. The way we distinguish or interpret things is often based on colour. Did you know that colours can also influence the purchasing decisions of customers? If your product packaging or labels have the right colour scheme, the consumer may choose to purchase your product instead of another, or they may notice your product first on the shelf. The psychology of colour in marketing plays an important role in increasing your sales. Here’s how you can choose which colours will benefit your marketing strategy.
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