A growing trend in health aware marketing informs us that consumers are more particular about their health than before. Advertising from Governments, Foundations, Media, Food Manufacturers and Retailers focuses on people paying special attention to Nutritional Labels.  Depending on the message, all of these groups are encouraging a choice away from past purchasing habits to a new direction.

The biggest shift occurring in marketing is related to Fats.

Benefits of Fats
Dietary fats can be found in both the consumption of plant and animal foods. Fats are necessary for the human body as it is a major source of energy. This helps in the absorption of essential vitamins such as Vitamin A, Vitamin D, Vitamin E and Vitamin K. Fats are also an important source of calories and nutrients. Consuming adequate fats is vital for proper growth and development.  Plus fat increases the flavour of food, and makes people feel full.

Fats do have health benefits but at the same time, the consumption of fat should be limited depending on the type of fats.

To Read more about Nutritional Labels, click here.


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