Packaging is the first point of contact between the customer and product, so an appealing packaging label is certain to influence the customer to buy your product. Marketers, therefore, try and create the perfect packaging label that goes with the product they are trying to sell. Some have luxurious labelling with high-quality print and designs, while others may have specific colour labels especially for ‘impulse buys’ like snack products. Vintage labelling is one other type of label used by companies in the past few years. Such labels give a vintage look to your products.

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