Augmented Reality Label: Link it Up!

From regular lifeless labels to products that seem to come to life in your hands, the world of augmented reality has found a new home in product labels.

Since consumers have already found their way through the convenience of online and mobile shopping, it’s a no-brainer that marketers can begin to bring these concepts into their printed product labels. The use of augmented reality can take the elements of online shopping and instant gratification that consumers prize and bring it into a printed label.

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Jet Label, Western Canada’s Largest Manufacturer, to Double in Size Following Acquisition of United Label Company in Vancouver

Jet Label & Packaging Ltd., Western Canada’s largest producer of labels and printed tape for a broad range of industries, has acquired United Label Company of Coquitlam, BC, a suburb of Vancouver. The additional space and production capacity will allow Jet Label to double in size over the next two years, during which time additional infrastructure investments will be made to the newly-acquired facility.

United Label’s facility currently operates four conventional flexographic presses ranging in width from 7–10” and 3-8 station color capabilities, as part of a fully capable manufacturing facility with a wide variety of slitters, rewinders, finishing systems, and inspection systems. Over the next 18 months, Jet Label will be adding to this lineup with new machinery and, as needed, additional personnel. Jet Label’s Edmonton facility, which operates 24/7 across three shifts, utilizes two state-of-the-art HP Indigo Digital presses along with 12 traditional flexographic presses ranging in width from 6–20” and 3-10 color station capabilities.

To read more about Jet Label & Packaging Ltd. click here.

Why FSC Certification is Important to Us

Today, the term sustainable development has become an integral part of any business activity. Businesses are focusing more on providing environmentally friendly products by using eco-friendly materials in processes or as finished products. No business should ever claim that it uses environmentally friendly products unless it is backed by some certification. If a business does make a claim without having any certification, customers don’t often take the business’s word for it. An FSC certification is an important certificate provided by Forest Stewardship Council, which is an international non-profit organization established in 1993. Being FSC certified shows that your business complies with the highest social and environmental standards on the market.

For those of us at Jet Label, FSC certification is very important to us – and here’s why.

To know more about FSC Certification, click here.

Foil and Embossing: A Strategic Way To Design Labels

Foil stamping and embossing spell “luxury label design” like no other. With the help of modern design techniques and trends, foil & embossing can compliment any kind of brand and give it an upscale look.

Embossing to Create Texture

Embossing is the perfect technique for creating texture. Embossing a label helps create a soft yet super tactile texture that will impress your customers. The use of texture can be elegant, fun or simple. For a fun brand, use polka dots, stripes or stars. For a more elegant feel, try a filigree. When using an emboss over a larger space on your label, you may even go rather simple for the rest of your design because the texture will create a beautiful complexity.

To know more about Foil and Embossing, Click here.

Peel And Reveal: A Clever Labeling Design Must Try

Information overload is a real thing for consumers. Are you intending to create a product label that contains more than a handful of information for the end user? How do you make a label with so much information, but keep your label visually appealing? Peel and reveal can help you save on high packaging costs while maintaining a unique and pleasant product design that perfectly matches your brand. By using Peel and Reveal, you can keep your label looking clean and interesting while also providing additional content behind a peel-away window.

To know more about Labeling Design, Click here.

Make-up Label Truths: Understanding What Your Makeup Label Says

Oil Free, All-Natural, and Long-Lasting – these are just three of the many claims most makeup labels display. Chances are you have read some of these phrases on your favorite brands, and maybe you have even chosen a brand because of these claims. For many, these are the key terms that they look for when picking a new make-up brand. But what exactly do they mean?

Unfortunately, many of these terms don’t guarantee much since they aren’t regulated. As the buyer, in the end, it’s your responsibility to read ingredients and research the brand beyond the one-liners on the label. Let’s go into a little more detail behind some common claims.

To know more about Makeup Labels, Click Here.

What Do Product Labels Really Mean?

Are you thinking of buying that product whose label says it is made from all natural ingredients? Isn’t it tempting to purchase the product that claims it is going to help you lose ten pounds in a week? Whether these products can deliver their promises or not, it is important that you carefully consider the items that you buy.

Food and other product manufacturers are forbidden to make false claims about the products that they put out on the market. This step is to ensure the health and safety of consumers. So before you jump to buy only the items that have healthy spelled out on their labels, here are some of the terms that most companies use in their product labels and what they truly mean.

To know more about Product Labels, click here.

Customized Labels: How Do They Add Value To Your Marketing?

Product labels can easily become an underused tool when it comes to product promotion. Although it’s the first thing they see when consumers look at store shelves, some marketing teams can easily overlook a label’s potential as a tool to introduce marketing campaigns to the customer.

Did you know that some of the most successful marketing campaigns incorporate label changes in their campaign? Here are some ways customized labels can become a useful tool to help your product marketing:

• Run a holiday campaign

Changing up a product label’s shape, colours or material can add a touch of a new theme to your existing branding. Add a note with a hashtag or a QR code linking to your website and you can create an interactive label that celebrates a certain special time of year.

To Read more about Custom Label Marketing, click here.